Brand valuation with ISO 10688

This international standard determines the requirements around the procedures and methods of measuring the material value of the brand. ISO 10688 specifies requirements for methods and procedures for measuring financial value. ISO 10668 specifies a framework for brand valuation, including objectives, valuation principles, valuation approach, valuation methods, finding quality data and assumptions.

What is the importance of ISO 10668 standard (brand valuation)?

Accurate valuation of a brand is increasingly important for organizations seeking revenue, or for those involved in acquiring or seeking investors. It is very important in conducting brand reviews of organizations and also for strategic development planning.

This standard enables all organizations that conduct brand evaluation to attract customers. Create confidence in customers, have market leadership and create a competitive advantage. Standards play an important role in creating organizational confidence.

What are the advantages of using ISO 10668?

Obtaining the ISO 10668 certificate is one of the things that has a great impact on determining the value and credibility of a brand.

1. By implementing the principles of this standard in your organization’s management system, your brand, which is one of the intangible assets, will find a better position.
2. One of the important and fundamental indicators of the prosperity of any type of business is the brand of that group and organization, which can achieve more success by observing this ISO.
3. Your brand, which includes the brand name, logo, advertising city, etc., will be presented more effectively by implementing the clauses of ISO 10688.
4. This standard covers financial management, legal requirements related to the brand and its criteria in terms of natural and legal entities.
5. The possibility of obtaining a registration license and attracting capital by investors is another benefit of implementing ISO 10668 for your business.
6. This is a regular and systematic process during the development of activities and the position of your desired brand and as a result the prosperity of your business.
7. Also, this ISO gives you the possibility to provide detailed analysis and planned reporting according to the specific time frame in the field of national management.
8. The step-by-step implementation of ISO 10688 requirements clearly and practically defines your brand’s advertising priorities and goals.

Is brand valuation with ISO 10688 applicable in some cases?

1. Accounting and financial reporting
2. Tax planning and compliance
3. Corporate finance and fundraising
4. Licensing services and company investment negotiations
5. Strategic planning and brand management
6. Determining brand name and marketing budget
7. Revision of the brand portfolio
8. Analysis of brand architecture
9. Brand expansion planning
10. Payment of damages, bankruptcy debt
11. Payment of damages, bankruptcy debt

Implementing the ISO 10688 standard allows you to position your organization as an international entity by valuing your brand, thereby increasing profitability and sales. This certification covers all stages of brand creation and even enables recognition of your brand in the stock and securities market. Additionally, brand valuation can facilitate easier access to loans and financial assistance from banks.